Marketing and sales divisions are intimately associated.
The company´s products shall be carried
out in close cooperation.
Follow-up for established products for existing
customers shall be executed for quality and custom order-agreements; additionally,
customers´ wishes and point of view should be addressed and an adjustment
made, if necessary.
Customers and supplier needs must be addressed
in development of new products.
The relationship between the sales and marketing
can vary in different companies.
Two-way communication between the both divisions
as well as between the other area of responsibility are important.
That will refer to my homepages basic message
about integrated information-and control system.
That homepage also stresses the need of
technical / economic planning and projections
Both central and decentralized technical / economic
planning and projections require the basis data integrated information
from respective areas of responsibility.
It is therefore important that the needed information
specified is the basis for the area of responsibility and opposite.
Marketing and sales divisions require information about existing status and future tendencies, especially to in the case of technical / economical planning and projections.
Production runs require critical information
in regard to order planning to responsible data systems in addition to
the information-and control systems in the production.
Critical information must flow both ways.